The Skills Partnership Attract campaign

Attracting more, high quality people into the home building sector is one of the biggest challenges we face.

To help address this, the Home Building Skills Partnership has launched a major campaign to attract more young people into the industry.

Our latest campaign will run alongside National Apprenticeship Week 2022 between 7th - 13th February 2022. To access our helpful member guide for apprenticeship week, click here.

Content will direct people to our dedicated careers website to learn more about the variety of roles and opportunities available. Visitors can access a map (focusing on the 12 key job roles) allowing them to filter down and find out which employers are recruiting in their region, if your company is not listed please fill out the form here.

We want to engage members and partners to help promote the campaign messages via their own social media channels. Please remember to use the hashtags #NAW2022 #Housebuildingcareers #BuildTheFuture.

Below are a series of prepared social media posts and video content for the  week.

If you have any questions, please email us at  

Social media toolkit

This toolkit has been designed attract more young people into considering a career path in home building.

Just download the file you need and copy the text to post.

NAW2022 Social Media

Compressed - 3.0 MB


Day one

It’s National Apprenticeship Week #NAW2022. Have you thought about a career in home building? There are a range of apprenticeship opportunities available, check out our video at and see if it is right for you #Housebuildingcareers

Day two

Apprenticeships can help build skills and boost productivity for employers. It can also help you learn practical skills and work towards a qualification. Find out more at #Housebuildingcareers #NAW2022

Day three

Not all home building roles are based on-site, watch our video at and find out more about the career paths open to you. #Housebuildingcareers #NAW2022

Day four

Its #ThankyouThursday. What employers, apprentices or mentors have helped you develop? #housebuildingcareers #NAW2022

Day five

Looking for career opportunities as soon as you leave school? There are a number of trade apprenticeships that could be just right for you, watch our video at to find out more. #Housebuildingcareers #NAW2022

Day Six

University isn’t the only path. Apprenticeships offer an opportunity to earn while you learn and plenty of practical experience. Find out more at #NAW2022

Day 7

What do you love about apprenticeships? Find out more from young home builders on what inspired them into the industry #NAW2022 #HouseBuildingcareers

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