Thank you to everyone who joined us to celebrate New Homes Week 2025 and mark the 20th anniversary of the campaign.
This year, more than 115 organisations, including 70 HBF members, took part—our largest level of participation to date. Over 650 pieces of user-generated content were shared across social media, contributing to an impressive campaign reach of more than 20 million.
Our 2025 theme, Community, gave us the opportunity to spotlight the sense of connection and shared pride found on new build developments. It also highlighted the significant investment home builders continue to make across England and Wales to support and strengthen local communities.
What is New Homes Week?
Launched in 2005, New Homes Week is an annual awareness campaign that provides a positive, unified platform for the industry to promote the benefits of new builds to both consumer and business audiences.
Each year the campaign grows in impact, reaching wider audiences and engaging more individuals, influencers, and organisations to take part.
New Homes Week 2025 in numbers
This year’s campaign delivered outstanding results:
- Over 65 media stories generated, with a combined estimated reach of 19 million.
- 193 downloads of our member campaign toolkit and over 2,000 clicks within our member briefing.
- More than 650 pieces of user-generated content from businesses and individuals.
- Participation from over 115 organisations, including 70 HBF members.
- Influencer collaborations resulting in more than 1.1 million total views and 6,500 interactions.
Influencer highlights
New Homes Week is built on authentic storytelling - sharing real voices that educate and inspire.
We were proud to collaborate with a range of influencers this year:
- Lifestyle and interiors influencer, Olivia Bowen
- Financial influencer, Chloe Carmichael (Chloe's Deal Club)
- Zoopla, with its new homes glossary
- Own New and The Mortgage Mum
- Interiors influencer, Armarni At home with Marnie
- Lifestyle influencer, Hannah Mee (Mama and the mini mees)
- Lifestyle influencer ,Laura Sibley (From Wife to Life)
New research
To support broader media coverage, we produced regional reports and distributed them under embargo. Template press releases were also provided to members to help amplify key messages locally. This was successful in helping to generate regional media coverage to increase awareness at a local level.
Our partners and supporters
Our campaign partners helped amplify our message and champion the voice of the industry.
Highlights include our joint consumer guide on water efficiency with Waterwise, two guest blog posts on Zoopla’s website, a media release with Rightmove spotlighting new build buyer priorities, a video series with Close Brothers Property Finance, and valuable content contributions from Halifax Intermediaries, Mortgage Advice Bureau, First Time Buyer Magazine, and many more.
Keep up to date
Sign in to your free online account to join the HBF member mailing list or Add your PR, marketing and digital agency contacts to our mailing list.
Contact the team
If you have feedback or suggestions for our next campaign, contact the communications team at comms@hbf.co.uk. If you are a senior marketing lead for a membership organisation, consider joining our Marketing Group to shape activity. Contact info@hbf.co.uk for more information.