NAME: Matt Smith COMPANY/REGION: Redrow Group Services JOB TITLE: Marketing Information Manager DEPARTMENT: Marketing WHAT DOES YOUR DEPARTMENT DO? Custodians of the Redrow brand Strategic media planning for brand awareness campaigning Work as a service function for regional sales teams in adding value and put in place effective policies and efficient processes Manage all point of sale materials and sales tools from literature to the marketing suite Manage Redrow’s presence online, from www.redrow.co.uk to smaller microsites and online advertising / search engine strategy Organise corporate events and presentations to the city Manage the PR process with press and customers Co-ordinate internal databases and CRM strategy Provision of customer analysis and market intelligence into the Redrow business Oversee customer research from post-completion satisfaction surveys to bespoke research projects WHAT DO YOU DO ON A DAY-TO-DAY BASIS? Work with the Marketing Information Assistant to add value in the areas of marketing information and digital marketing Manage the development of Redrow websites Develop search engine and online advertising strategies Produce customer analysis and market intelligence for feeding in to the business Consider ongoing developments to in-house CRM systems Co-ordinate SMS and email campaigns to our customer databases WHAT DO YOU LIKE ABOUT WHAT YOU DO? The variety of projects and the people Help to drive a FTSE250 company forward and (hopefully) making a difference WHY DID YOU CHOOSE THIS CAREER? Marketing is a career that I chose to follow whilst studying at university As a fast-moving career, a job in Marketing is never boring! WHAT QUALIFICATIONS DID YOU NEED TO GET THIS JOB? A business-related degree CIM post-graduate diploma IS THERE ANY PARTICULAR ADVICE YOU WOULD GIVE A GRADUATE OR TRAINEE LOOKING FOR A JOB IN YOUR WORK AREA? Work hard, stay up-to-date with current and future developments, consider studying for professional qualifications and enjoy it!
