Digital Construction Supplier Readiness Survey Questionnaire

Establish what worked and cut through to audiences and what didn’t.
Find out what we didn’t do enough of during the week.
Discover what we should do differently for New Homes Week.
Gather general thoughts and ideas for New Homes Week.

Social media;
Content;
Media partnerships and press;
Competitions;
Planning.

Full Name *

First Name Last Name

Company *

Email address *

Thinking about the new-homes social media pages, not HBF. This year we focussed on social media and the new-homes website. We used Twitter, Facebook, Linkedin and Instagram as our delivery methods on social media. Do you think this was the right mix, or have we missed any social networks that you would like included? *

Too many Too few No change needed

Any other comments?

Again, thinking about the new-homes social media accounts... Generally speaking, were you happy with the tone and content of the social media posts throughout New Homes Week? *

Yes No

Any other comments?

Is there anything we should be doing MORE of for New Homes Week on social media? *

Yes No

Please add suggestions as appropriate.

Is there anything we should be doing LESS of for New Homes Week on social media? *

Yes No

Please add as appropriate.

In terms of social media, have you any suggestions or ideas you would like us to incorporate for New Homes Week next year? *

Yes No

Please add as appropriate.

In terms of social media, was the social media toolkit useful, or did you use your own content? *

Yes, the toolkit was useful No, we used our own content

Did your New Homes Week posts receive more or less engagement than your normal posts? *

More Less

For New Homes Week, we commissioned five animations which highlighted the benefits of new build homes to the public. Do you think these were an effective way of getting our messages across? *

Yes No

Any other comments?

Given your previous answer, do you think we should commission another set of animations for New Homes Week next year, reuse the 2019 animations, or not use them at all? *

New animations for 2020 Reuse animations from 2019 Do not use animations

If no, what do you think we could do instead to try and engage with customers?

Working with members, we produced a number of blogs on set topics throughout the week. Do you think these worked? *

Yes No

Any other comments?

Given your answer, do you have any suggestions for what we could do differently in terms of blogs and web content for New Homes Week? *

Yes No

Suggestions

For the launch of New Homes Week HBF commissioned Delta Poll to carry out research looking into consumer attitudes towards new build homes. The data from this was then used to launch New Homes Week 2019 - from being used in inforgraphics to the press release. Do you think this was effective? *

Yes No

Why?

Given your previous answer, should we commission a follow-up piece of research for the launch of New Homes Week next year? *

Yes No

If no, do you have any suggestions for what we could do instead to launch New Homes Week? *

Yes No

Any other comments?

In terms of content, have you any suggestions or ideas you would like us to incorporate for New Homes Week? *

Yes No

Please add as appropriate.

This year we focussed on digital media. Thinking about New Homes Week, how much focus should we place on engaging with traditional print media in the future? *

More Less Same

Any other comments?

This year we partnered with interior designer Sophie Robinson. Sophie filmed a series of videos for us about decorating the interior of a new house. She posted on her social media about New Homes Week, and carried out a couple of interviews about the week (including Daily Mail and First Time Buyer magazine). Do you think that it was worth while having this partnership? *

Yes No

Comments

Do you think we should use a partnership again? *

Yes No

Comments

In terms of engaging with the press, media partnerships and advertising, have you any suggestions or ideas you would like us to incorporate for New Homes Week? *

Yes No

Any other comments?

For New Homes Week 2019, we ran a competition on social media. Do you think this was a good approach? *

Yes No

Any other comments?

In terms of competitions, have you any suggestions or ideas you would like us to incorporate for New Homes Week? *

Yes No

Any other comments?

Were you informed enough in the lead up to New Homes Week? *

Yes No

If yes, what was done well? If no, what could be done better next year?

Were you in touch with any of our partners in the lead up to/during New Homes Week and were they helpful? This includes Oracle and USP. *

Yes No

Please explain further

Did you have enough support during New Homes Week? Either from HBF, Oracle or USP. *

Yes No

If no, please explain what could have been done better

In the comms received in the lead up to New Homes Week, did you understand fully what you were required to submit to be a part of New Homes Week 2019? *

Yes No

Please explain further

Were you able to navigate the resources page for New Homes Week content? This includes all the assets *

Yes No

Please explain any issues encountered

Comments

Introduction.

New Homes Week 2019 – questionnaire

OBJECTIVES

AREAS OF FOCUS

SOCIAL MEDIA

CONTENT

MEDIA PARTNERSHIPS AND PRESS

COMPETITIONS

PLANNING

Thank you for taking part in this survey. If you have any other comments to add please use the text box below.