New Homes Week Unlocked is the new name for the postponed week, which will now take place on 20th July 2020. 

HBF agreed with members to postpone the annual New Homes Week campaign that was originally planned for 11-17 May 2020 due to the coronavirus pandemic.

Below are a series of social media posts, images, videos, infographics and other items for you to use to support New Homes Week. 

Thank you for submitting your blogs to us. They are now on the New-Homes website. During the week we will be sharing these on the New-Homes social media pages. Please see this schedule which shows when your posts will be shared, so you can support by sharing them too. Please note that this is being updated daily, so please check back for a more updated version. 

We issued our first press release on 1st July to let the public and industry know about the new date and to start looking out for content. This featured some of our survey results, and some work by Zoopla. The press release can be found here: the New Homes website, the HBF website. 

During New Homes Week Unlocked we will release another press release, from a survey which we launched in March. Please note this is embargoed until 20th July. 

The overall objective of the Week is to promote to a consumer audience the benefits of new homes with the aim of driving up consumer interest and ultimately sales.

Messaging will include; interior design for a new home with Sophie Robinson, kitchens, bathrooms, living rooms, bedrooms, outside space and dining rooms. 

The campaign once again will be digitally based, with the main focus being on social media and the New-Homes website www.new-homes.co.uk/new-homes-week/ . To those who have submitted blogs, you should be able to see them on the website now. 

To encourage more engagement from the public, we will be running social media competitions to win a voucher. These competitions were launched on Friday 10th July over on the New-Homes social media pages.

Please use all or as many of the images, videos and text below as you feel suitable. This will be continued to be updated. But also don't forget to promote your new build homes, using the hashtags to support the campaign: #NHWunlocked #NewHomesWeek . We will be monitoring these hashtags during the week and sharing your posts on the New Homes social media channels. 

Also, please feel free to share any New Homes content you see coming from the official channels. Links below...

Twitter / Instagram / Facebook

Content to use 

Below are new infographics for 2020, based on data from the press release we will launch during the week. Please use these in your social media posts. 

Videos

Below are links to the brand new Youtube videos that we created for New Homes Week Unlocked. Please start using these. There are some shorter videos for social media, and some longer videos in show homes. 

Sophie Robinson social #1 - #NHWunlocked #NewHomesWeek https://youtu.be/OqiNB9nmh-I 

Sophie Robinson social #2 - #NHWunlocked #NewHomesWeek https://youtu.be/4lzX_BZ1_EY 

Sophie Robinson social #3 - NHWunlocked #NewHomesWeek https://www.youtube.com/watch?v=fO-1Cro4q1E

Showhomes are now open - #NHWUnlocked #NHWunlocked https://youtu.be/OKIwr0d2d-8

Sophie Robinson introduction  - #NHWUnlocked #NewHomesWeek https://youtu.be/UC1ha_FNs4g 

Sophie visits showhome #1 - #NHWUnlocked #NewHomesWeek https://youtu.be/ZIRUdGw2eGQ 

Sophie visits showhome #2 - #NHWUnlocked #NewHomesWeek https://youtu.be/8vQ4O3OK4gs 

Sophie visits showhome #3 - #NHWUnlocked #NewHomesWeek https://youtu.be/zvxA3LvJZjo

Infographics 

• Full infographic 2020 
• 55% now value their home space more than ever 
• 40% will prioritise a home office 
• 18% want to change the style of their home 
• 22% have an increased interest in interior design 
• 16% not happy with how their home is decorated  
• 18% will clean their house for social media pics 
• 38% won't take pics if home not photo-ready
• 18% of people would spend over £10k on interiors  
• 23% use social media for interior design inspiration 
• 13% would upload a pic of their new home to social media 
• 30% of young people would update instagram if moving into a new build 
• 16% of Brits would update instagram if moving into a new build

Below are the videos, animations and infographics we used last year. Please feel free to continue to use these in your social media posts. 

Videos 

• Social media teaser #1 - https://youtu.be/vwceb5BJZHg 
• Social media teaser #2 - https://youtu.be/M3idyP_V6Vw 
• Social media teaser #3 - https://youtu.be/JfhWvK4seC8 
• Introduction to New Homes Week - https://youtu.be/AANmnwMkN08 
• Rightsizers - https://youtu.be/cqcNyF9jV9c 
• First Time Buyers - https://youtu.be/3Gt_QGg8WP8 
• Family Home - https://youtu.be/rgP9KW695L0
• Q&A with Sophie - https://youtu.be/-H8aaCLKnR4 

Animations

• Spaceman - 1st Bedroom - https://youtu.be/MXFI8KW_71I
• 1st Home - https://youtu.be/ulQG1bgnMCQ
• Retirement Living -  https://youtu.be/rvbzm0p7Tcw
• Boldy go - blank canvas - https://youtu.be/6dbL6hqxgvY
• Ways to buy! - https://youtu.be/MMOtcrsROow
• PLAYLIST FOR ALL: https://www.youtube.com/playlist?list=PLAWkum2VdggDV-ZoNhtjBjVgbb-Oz5tJk 

Infographics 

• Full infographic 2019
• What furniture should you splash out on? Facebook / Instagram / Linkedin / Twitter
• How do you create a welcoming hallway?  Facebook / Instagram / Linkedin / Twitter 
• How can you make your interior more personal? Facebook / Instagram 
• What can you save money on? Facebook / Instagram / Linkedin / Twitter 
• Where should you start when it comes to styling the interior of your home? Facebook / Instagram / Linkedin / Twitter 
• What are the benefits of a new build home? Facebook / Instagram / Linkedin / Twitter 
• Buying attitudes. Facebook / Instagram / Linkedin / Twitter 
• Improvement costs. Facebook / Instagram / Linkedin / Twitter 
• Preferred rooms. Facebook / Instagram / Linkedin / Twitter 

The social media posts and images below are to be used. This will be continued to be updated.

This includes infographics from last year, which we'd like to use again. 

Please also feel free to start using the hashtags #NewHomesWeek #NHWunlocked when promoting your new builds on social media. Your social media posts using these hashtags will be picked up by the NewDashHomes accounts and reshared. 

Also, please feel free to share any New Homes content you see coming from the official channels. Links below...

Twitter / Instagram / Facebook

Please see below a number of images of Sophie for you to use in your New Homes Week posts. 

Picture 1 

Picture 2 

Picture 3 

Picture 4 

Picture 5 

On 1st July we released the first of two press releases. 

1st July press release 

The second press release is now ready. Please note that this is embargoed until 21st July. 

21st July press release 

If you have any questions regarding New Homes Week, please contact either:

• Claire Coward, Communications and Campaigns Officer – claire.coward@hbf.co.uk
• Catherine Wilson, IT & Digital Manager –catherine.wilson@hbf.co.uk;
• Steve Turner, HBF Director of Comms – Steve.Turner@hbf.co.uk
• Our dedicated PR team: NHW@oraclepr.co.uk