NHW 2022 - Digital and PR strategy

New Homes Week #NewHomesWeek

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New Homes Week 2022 will take place on the week of 21st March. (21st March - 27th March 2022)

Below you will find series of social media posts, images, videos, infographics and other items for you to use to support New Homes Week.

We have decided to split the week into themed days and from Monday – Saturday we have influencers posting content based on show home tours twice a day on their Instagram accounts. Please also engage with these posts.

New Homes Week 2022 themes

See details below on the themes for each day, and the influencers who will be posting:

  • Monday Theme: The benefits of a new build home
    Influencer: @Home_By_The_Cloud (24.7k followers) at Heatherley Wood (Bellway)
  • Tuesday Theme: Sustainability
    Influencer: @Mama_and_minimees (20k followers) at Trinity Fields (Avant Homes)
  • Wednesday Theme: New spaces for today
    Influencer: @Sj_Strum (36.7k followers) at Stone Studios (Telford Homes)
  • Thursday Theme: Incentives / ways to buy
    Influencer: @Erin.Grace.B (46.6k followers) at Bidwell Mews (Storey Homes)
  • Friday Theme: Local fun
    Influencer: @jadevanrielx (27.1k followers) at Hendricks Green (Redrow)
  • Saturday Theme: No DIY
    Influencer: @Stacey_and_Three (35.2k followers) at Lockside Wharf (Taylor Wimpey)
  • Sunday Theme: Easy moving

New Homes Week 2022 strategy

PDF - 1.4 MB

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Supporting New Homes Week

Please use all or as many of the images, videos and text below as you feel suitable. This will be continued to be updated. But also don't forget to promote your new build homes, using the hashtags to support the campaign: #NewHomesWeek #NewHomesWeek22 . We will be monitoring these hashtags during the week and sharing your posts on the New Homes social media channels. 

Also, please feel free to share any New Homes content you see coming from the official channels. Links below...

Instagram / Facebook / Twitter

Content to use

Social Media Toolkit

The social media posts and images below are to be used ahead of New Homes Week. You can download all assets and content as a zip file here.

New homes week 2022 assets and PR

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Post 1:

New Homes Week is back and we’re getting involved this year, showcasing a variety of our fantastic developments across the UK. Follow the hashtag #NewHomesWeek between 21st – 27th March to discover your new home.

FB: @NewDashHomes

Insta: @NewHomesWeek

Hashtags:

#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #sharedownership #stampduty #HelpToBuy #helptobuyscheme #propertyporn #propertyhub #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper

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Post 2

New Homes Week is coming soon and we’re getting involved! We’ll be showcasing our huge range of new homes available around the UK. Join us between 21st – 27th March 2022 by following the hashtag #NewHomesWeek to find out more.

FB: @NewDashHomes

Insta: @NewHomesWeek

Hashtags:

#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #stampduty #HelpToBuy #helptobuyscheme #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper

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Post 3:

This year during New Homes Week, we’ll be inspiring you with all the benefits of buying new, as well as providing expert guidance on how to take advantage of the fantastic buying incentives available. Follow #NewHomesWeek to find out more.

Join them using #NewHomesWeek

FB: @NewDashHomes

Insta: @NewHomesWeek

Hashtags:

#NHW2022 #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #stampduty #HelpToBuy #helptobuyscheme #propertyhub #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper

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Post 4:

Looking to get on the property ladder? Don't miss this year's New Homes Week. Learn more about the benefits of the hugely popular Help to Buy equity loan scheme and the new Help to Buy ISA, which could be the difference between being able to afford your own home, and renting for another year or more. Find out more using #NewHomesWeek.

FB: @NewDashHomes

Insta: @NewHomesWeek

Hashtags:

#NHW2022 #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #stampduty #HelpToBuy #helptobuyscheme #propertyhub #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper

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Post 5:

Each day this week, New Homes Week will be sharing some outstanding new build homes, which fall into the following themes:

🏡 Monday - New build benefits

🌿 Tuesday - Sustainable homes

👩‍💻 Wednesday - New spaces for today

💫 Thursday - Help to Buy homes

📌 Friday - Local fun

🛠 Saturday - Homes without DIY

📦 Sunday - Easy move homes

For more information follow the hashtag #NewHomesWeek

FB: @NewDashHomes

Insta: @NewHomesWeek

Hashtags:

#NHW2022 #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #stampduty #HelpToBuy #helptobuyscheme #propertyporn #propertyhub #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper

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Post 6:

Follow #NewHomesWeek this week to learn more about the benefits of buying a new home. We’ll be showcasing our huge range of new homes available around the UK.

FB: @NewDashHomes

Insta: @NewHomesWeek

Hashtags:

#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #stampduty #HelpToBuy #helptobuyscheme #propertyhub #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper

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Post 7: (INFOGRAPHIC PROMOTION)

Energy crisis concerns and a desire for more sustainable living appear to play a major role in what people look for in a new home. In a recent survey, 73% of people stated that they were worried about the energy performance of their home. Learn more about new homes by following #NewHomesWeek this week, 21st – 27th March 2022.

FB: @NewDashHomes

Insta: @NewHomesWeek

#NHW2022 #NewHomesWeek #energy #newhome #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #helptobuyscheme #propertyhub #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper #sustainability #energyefficient

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Post 8: (INFOGRAPHIC PROMOTION)

Being ‘Eco Friendly’ and having a good EPC rating are now the 2nd and 3rd most desirable features in a new home according to recent survey. Learn more about new homes by following #NewHomesWeek this week, 21st – 27th March 2022.

FB: @NewDashHomes

Insta: @NewHomesWeek

#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #helptobuyscheme #propertyhub #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper #sustainability #energyefficient

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Post 9: (INFOGRAPHIC PROMOTION)

78% of Brits aren’t sure of what their home’s Energy performance certificate rating is according to a recent survey. Learn more about new homes by following #NewHomesWeek this week, 21st – 27th March 2022.

FB: @NewDashHomes

Insta: @NewHomesWeek

#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #helptobuyscheme #propertyhub #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper #sustainability #energyefficient

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Post 10: (INFOGRAPHIC PROMOTION)

According to a recent survey, 71% of people said that they would be more persuaded

to buy an electric car if their house came with an electric vehicle charging station.

FB: @NewDashHomes

Insta: @NewHomesWeek

#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #helptobuyscheme #propertyhub #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper #sustainability #energyefficient

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Previous content to use

Below are a series of videos and infographics which we have previously used. Please feel free to reuse these again in your social media posts.

2020

2019

Infographics

Press release

Coming soon.

Contacts

If you have any questions regarding New Homes Week, please contact either:

Downloads

New homes week 2022 assets and PR

Compressed - 4.2 MB

Download

NHW LOGO AND GUIDELINES.zip

Compressed - 1.3 MB

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new-homes-week-logo
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