NHW 2020 - Digital and PR strategy

New Homes Week #NewHomesWeek

New Homes Week Unlocked 2020 logo

New Homes Week Unlocked is the new name for the postponed week, which will now take place on 20th July 2020. 

HBF agreed with members to postpone the annual New Homes Week campaign that was originally planned for 11-17 May 2020 due to the coronavirus pandemic.

Below are a series of social media posts, images, videos, infographics and other items for you to use to support New Homes Week. 

Thank you for submitting your blogs to us. They are now on the New-Homes website. During the week we will be sharing these on the New-Homes social media pages. Please see this schedule which shows when your posts will be shared, so you can support by sharing them too. Please note that this is being updated daily, so please check back for a more updated version. 

We issued our first press release on 1st July to let the public and industry know about the new date and to start looking out for content. This featured some of our survey results, and some work by Zoopla. The press release can be found here: the New Homes website, the HBF website

During New Homes Week Unlocked we will release another press release, from a survey which we launched in March. Please note this is embargoed until 20th July. 

The overall objective of the Week is to promote to a consumer audience the benefits of new homes with the aim of driving up consumer interest and ultimately sales.

Messaging will include; interior design for a new home with Sophie Robinson, kitchens, bathrooms, living rooms, bedrooms, outside space and dining rooms. 

The campaign once again will be digitally based, with the main focus being on social media and the New-Homes website www.new-homes.co.uk/new-homes-week/ . To those who have submitted blogs, you should be able to see them on the website now. 

To encourage more engagement from the public, we will be running social media competitions to win a voucher. These competitions were launched on Friday 10th July over on the New-Homes social media pages.

 

Supporting New Homes Week

Please use all or as many of the images, videos and text below as you feel suitable. This will be continued to be updated. But also don't forget to promote your new build homes, using the hashtags to support the campaign: #NHWunlocked #NewHomesWeek . We will be monitoring these hashtags during the week and sharing your posts on the New Homes social media channels. 

Also, please feel free to share any New Homes content you see coming from the official channels. Links below...

Twitter / Instagram / Facebook

Content to use 

Below are new infographics for 2020, based on data from the press release we will launch during the week. Please use these in your social media posts. 

Videos

Below are links to the brand new Youtube videos that we created for New Homes Week Unlocked. Please start using these. There are some shorter videos for social media, and some longer videos in show homes. 

Sophie Robinson social #1 - #NHWunlocked #NewHomesWeek https://youtu.be/OqiNB9nmh-I 

Sophie Robinson social #2 - #NHWunlocked #NewHomesWeek https://youtu.be/4lzX_BZ1_EY 

Sophie Robinson social #3 - NHWunlocked #NewHomesWeek https://www.youtube.com/watch?v=fO-1Cro4q1E

Showhomes are now open - #NHWUnlocked #NHWunlocked https://youtu.be/OKIwr0d2d-8

Sophie Robinson introduction  - #NHWUnlocked #NewHomesWeek https://youtu.be/UC1ha_FNs4g 

Sophie visits showhome #1 - #NHWUnlocked #NewHomesWeek https://youtu.be/ZIRUdGw2eGQ 

Sophie visits showhome #2 - #NHWUnlocked #NewHomesWeek https://youtu.be/8vQ4O3OK4gs 

Sophie visits showhome #3 - #NHWUnlocked #NewHomesWeek https://youtu.be/zvxA3LvJZjo

Infographics 

 

Below are the videos, animations and infographics we used last year. Please feel free to continue to use these in your social media posts. 

Videos 

Animations

Infographics 

Social Media Toolkit

The social media posts and images below are to be used. This will be continued to be updated.

This includes infographics from last year, which we'd like to use again. 

Please also feel free to start using the hashtags #NewHomesWeek #NHWunlocked when promoting your new builds on social media. Your social media posts using these hashtags will be picked up by the NewDashHomes accounts and reshared. 

Also, please feel free to share any New Homes content you see coming from the official channels. Links below...

Twitter / Instagram / Facebook

 

Join the conversation during New Homes Week by following @newdashhomes and #NHWunlocked #NewHomesWeek 

Download: Instagram 

It's New Homes Week Unlocked. Follow us to see our vast range of beautiful new homes available around the UK, and expert advice on how to take advantage of the fantastic incentives on offer. Follow us to find out more. #NHWunlocked #NewHomesWeek @newdashhomes 

Download: Facebook / Instagram / Linkedin / Twitter 

It's #NewHomesWeek . Follow #NHWunlocked to find your dream #NewHome today. @newdashhomes 

Download: Facebook / Instagram / Linkedin / Twitter 

Time to move out? Secure your new future wuth a brand-new home. With Help to Buy available on selected properties, buying your dream home couldn't be easier. Search #NHWunlocked to find out more. @newdashhomes #NewHomesWeek

Download: Facebook / Instagram / Linkedin / Twitter 

Follow us throughout New Homes Week (20-27th July) to find your new dream home. Search #NHWunlocked to read about the benefits of buying new. @newdashhomes 

Download: Facebook / Instagram / Linkedin / Twitter 

Unlock your plans with our #NewHomes incentives. We are currently offering [enter incentive] at our New Homes development [enter development] in [enter location]. Visit our website to find out more: [add url] @newdashhomes 

Download: Facebook / Instagram / Linkedin / Twitter 

It is time to embrace your new beginning. Search #NHWunlocked on social media, or visit our website to start your search today: http://www.new-homes.co.uk/new-homes-week/ @newdashhomes 

Download: Facebook / Instagram / Linkedin / Twitter 

This year, ambassador and interior designer Sophie Robinson will once again be taking the helm of New Homes Week; exploring show homes and sharing exclusive style tips. Search #NHWunlocked to find out more. @newdashhomes 

Download: Image for all channels 

If you want to get involved with New Homes Week Unlocked, search for #NewHomesWeek or #NHWunlocked on LinkedIn, Instagram, Twitter and Facebook. @newdashhomes 

Download: Facebook / Instagram / Linkedin / Twitter 

Are you thinking about buying a new-build? Watch Sophie Robinson discuss the benefits of new homes: https://www.youtube.com/watch?v=AANmnwMkN08&feature=youtu.be #NewHomesWeek

2 in 5 people say that they would now prioritise space for a home office if they were searching for a new home. Read more about what others prioritise in a home post lockdown: https://www.new-homes.co.uk/demand-for-new-build-homes-rockets-post-lockdown/ #NHWunlocked #NewHomesWeek @newdashhomes 

Download image for social media 

Should you let your children redesign their bedrooms? Find out more in this video from
@sophierobinsons: https://www.youtube.com/watch?v=rgP9KW695L0&feature=youtu.be #NHWunlocked #NewHomesWeek @newdashhomes

Sophie Robinson images

Please see below a number of images of Sophie for you to use in your New Homes Week posts. 

Picture 1 

New Homes Week - Sophie Robinson.jpg

 

 

Picture 2 

New Homes Week -Sophie Robinson.jpg

 

 

 

 

Picture 3 

New Homes Week - Sophie Robinson (2).jpg

 

 

 

 

Picture 4 

New Homes Week - Sophie Robinson (4).jpg

 

 

 

 

Picture 5 

New Homes Week - Sophie Robinson (6).jpg

 

Press release

On 1st July we released the first of two press releases. 

1st July press release 

The second press release is now ready. Please note that this is embargoed until 21st July. 

21st July press release 

 

Contacts

If you have any questions regarding New Homes Week, please contact either:

Downloads

NHW 2020 - Digital and PR strategy - revision

PDF - 286.1 KB

Download

THE INSTAGRAM INFLUENCE - Final.docx

DOC - 52.6 KB

Download

New Homes Week Unlocked - 1 July press release.docx

DOC - 45.9 KB

Download

New Homes Week Unlocked logo with date
NHW logo with date - png file
New Homes Week Logo with date jpg
NHW logo with date - jpg file