New Homes Week #NewHomesWeek
New Homes Week 2022 will take place on the week of 21st March. (21st March - 27th March 2022)
Below you will find series of social media posts, images, videos, infographics and other items for you to use to support New Homes Week.
We have decided to split the week into themed days and from Monday – Saturday we have influencers posting content based on show home tours twice a day on their Instagram accounts. Please also engage with these posts.
New Homes Week 2022 themes
See details below on the themes for each day, and the influencers who will be posting:
- Monday Theme: The benefits of a new build home
Influencer: @Home_By_The_Cloud (24.7k followers) at Heatherley Wood (Bellway) - Tuesday Theme: Sustainability
Influencer: @Mama_and_minimees (20k followers) at Trinity Fields (Avant Homes) - Wednesday Theme: New spaces for today
Influencer: @Sj_Strum (36.7k followers) at Stone Studios (Telford Homes) - Thursday Theme: Incentives / ways to buy
Influencer: @Erin.Grace.B (46.6k followers) at Bidwell Mews (Storey Homes) - Friday Theme: Local fun
Influencer: @jadevanrielx (27.1k followers) at Hendricks Green (Redrow) - Saturday Theme: No DIY
Influencer: @Stacey_and_Three (35.2k followers) at Lockside Wharf (Taylor Wimpey) - Sunday Theme: Easy moving
Supporting New Homes Week
Please use all or as many of the images, videos and text below as you feel suitable. This will be continued to be updated. But also don't forget to promote your new build homes, using the hashtags to support the campaign: #NewHomesWeek #NewHomesWeek22 . We will be monitoring these hashtags during the week and sharing your posts on the New Homes social media channels.
Also, please feel free to share any New Homes content you see coming from the official channels. Links below...
Content to use
Social Media Toolkit
The social media posts and images below are to be used ahead of New Homes Week. You can download all assets and content as a zip file here.
Post 1:
New Homes Week is back and we’re getting involved this year, showcasing a variety of our fantastic developments across the UK. Follow the hashtag #NewHomesWeek between 21st – 27th March to discover your new home.
FB: @NewDashHomes
Insta: @NewHomesWeek
Hashtags:
#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #sharedownership #stampduty #HelpToBuy #helptobuyscheme #propertyporn #propertyhub #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper
Post 2
New Homes Week is coming soon and we’re getting involved! We’ll be showcasing our huge range of new homes available around the UK. Join us between 21st – 27th March 2022 by following the hashtag #NewHomesWeek to find out more.
FB: @NewDashHomes
Insta: @NewHomesWeek
Hashtags:
#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #stampduty #HelpToBuy #helptobuyscheme #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper
Post 3:
This year during New Homes Week, we’ll be inspiring you with all the benefits of buying new, as well as providing expert guidance on how to take advantage of the fantastic buying incentives available. Follow #NewHomesWeek to find out more.
Join them using #NewHomesWeek
FB: @NewDashHomes
Insta: @NewHomesWeek
Hashtags:
#NHW2022 #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #stampduty #HelpToBuy #helptobuyscheme #propertyhub #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper
Post 4:
Looking to get on the property ladder? Don't miss this year's New Homes Week. Learn more about the benefits of the hugely popular Help to Buy equity loan scheme and the new Help to Buy ISA, which could be the difference between being able to afford your own home, and renting for another year or more. Find out more using #NewHomesWeek.
FB: @NewDashHomes
Insta: @NewHomesWeek
Hashtags:
#NHW2022 #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #stampduty #HelpToBuy #helptobuyscheme #propertyhub #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper
Post 5:
Each day this week, New Homes Week will be sharing some outstanding new build homes, which fall into the following themes:
🏡 Monday - New build benefits
🌿 Tuesday - Sustainable homes
👩💻 Wednesday - New spaces for today
💫 Thursday - Help to Buy homes
📌 Friday - Local fun
🛠 Saturday - Homes without DIY
📦 Sunday - Easy move homes
For more information follow the hashtag #NewHomesWeek
FB: @NewDashHomes
Insta: @NewHomesWeek
Hashtags:
#NHW2022 #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #stampduty #HelpToBuy #helptobuyscheme #propertyporn #propertyhub #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper
Post 6:
Follow #NewHomesWeek this week to learn more about the benefits of buying a new home. We’ll be showcasing our huge range of new homes available around the UK.
FB: @NewDashHomes
Insta: @NewHomesWeek
Hashtags:
#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #newhomedecor #newbuildbliss #newbuild #newbuildhome #newbuildjourney #newbuildgarden #newbuilds #newbuildhouse #stampduty #HelpToBuy #helptobuyscheme #propertyhub #propertyperfect #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper
Post 7: (INFOGRAPHIC PROMOTION)
Energy crisis concerns and a desire for more sustainable living appear to play a major role in what people look for in a new home. In a recent survey, 73% of people stated that they were worried about the energy performance of their home. Learn more about new homes by following #NewHomesWeek this week, 21st – 27th March 2022.
FB: @NewDashHomes
Insta: @NewHomesWeek
#NHW2022 #NewHomesWeek #energy #newhome #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #helptobuyscheme #propertyhub #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper #sustainability #energyefficient
Post 8: (INFOGRAPHIC PROMOTION)
Being ‘Eco Friendly’ and having a good EPC rating are now the 2nd and 3rd most desirable features in a new home according to recent survey. Learn more about new homes by following #NewHomesWeek this week, 21st – 27th March 2022.
FB: @NewDashHomes
Insta: @NewHomesWeek
#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #helptobuyscheme #propertyhub #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper #sustainability #energyefficient
Post 9: (INFOGRAPHIC PROMOTION)
78% of Brits aren’t sure of what their home’s Energy performance certificate rating is according to a recent survey. Learn more about new homes by following #NewHomesWeek this week, 21st – 27th March 2022.
FB: @NewDashHomes
Insta: @NewHomesWeek
#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #helptobuyscheme #propertyhub #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper #sustainability #energyefficient
Post 10: (INFOGRAPHIC PROMOTION)
According to a recent survey, 71% of people said that they would be more persuaded
to buy an electric car if their house came with an electric vehicle charging station.
FB: @NewDashHomes
Insta: @NewHomesWeek
#NHW2022 #NewHomesWeek #newhomes #newhome #newhomeowners #newhomebuilder #newhomebuild #helptobuyscheme #propertyhub #propertysales #firsthomebuyers #firsthomebuyer #firsthomebuilders #propertydevelopment #propertydeveloper #sustainability #energyefficient
Previous content to use
Below are a series of videos and infographics which we have previously used. Please feel free to reuse these again in your social media posts.
2020
Videos
Sophie visits showhome #1 - #NHWUnlocked #NewHomesWeek https://youtu.be/ZIRUdGw2eGQ
Sophie visits showhome #2 - #NHWUnlocked #NewHomesWeek https://youtu.be/8vQ4O3OK4gs
Sophie visits showhome #3 - #NHWUnlocked #NewHomesWeek https://youtu.be/zvxA3LvJZjo
Infographics
- Full infographic 2020
- 55% now value their home space more than ever
- 40% will prioritise a home office
- 18% want to change the style of their home
- 22% have an increased interest in interior design
- 16% not happy with how their home is decorated
- 18% will clean their house for social media pics
- 38% won't take pics if home not photo-ready
- 18% of people would spend over £10k on interiors
- 23% use social media for interior design inspiration
- 13% would upload a pic of their new home to social media
- 30% of young people would update instagram if moving into a new build
- 16% of Brits would update instagram if moving into a new build
2019
Videos
- Rightsizers - https://youtu.be/cqcNyF9jV9c
- First Time Buyers - https://youtu.be/3Gt_QGg8WP8
- Family Home - https://youtu.be/rgP9KW695L0
- Q&A with Sophie - https://youtu.be/-H8aaCLKnR4
Animations
- Spaceman - 1st Bedroom - https://youtu.be/MXFI8KW_71I
- 1st Home - https://youtu.be/ulQG1bgnMCQ
- Retirement Living - https://youtu.be/rvbzm0p7Tcw
- Boldy go - blank canvas - https://youtu.be/6dbL6hqxgvY
- Ways to buy! - https://youtu.be/MMOtcrsROow
- PLAYLIST FOR ALL: https://www.youtube.com/playlist?list=PLAWkum2VdggDV-ZoNhtjBjVgbb-Oz5tJk
Infographics
- Full infographic 2019
- What furniture should you splash out on? Facebook / Instagram / Linkedin / Twitter
- How do you create a welcoming hallway? Facebook / Instagram / Linkedin / Twitter
- How can you make your interior more personal? Facebook / Instagram
- What can you save money on? Facebook / Instagram / Linkedin / Twitter
- Where should you start when it comes to styling the interior of your home? Facebook / Instagram / Linkedin / Twitter
- What are the benefits of a new build home? Facebook / Instagram / Linkedin / Twitter
- Buying attitudes. Facebook / Instagram / Linkedin / Twitter
- Improvement costs. Facebook / Instagram / Linkedin / Twitter
- Preferred rooms. Facebook / Instagram / Linkedin / Twitter
Press release
Coming soon.
Contacts
If you have any questions regarding New Homes Week, please contact either:
- Claire Coward, Communications and Campaigns Officer – claire.coward@hbf.co.uk
- Catherine Wilson, IT & Digital Manager –catherine.wilson@hbf.co.uk;
- Steve Turner, HBF Director of Comms –Steve.Turner@hbf.co.uk
- Our dedicated PR team: NHW@oraclepr.co.uk
Downloads
