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Policy & Activities

Background Information

This is the ninth industry survey of homebuyers, carried out by NHBC and covers the 12 months from October 2012 to September 2013.

The survey was launched in response to recommendations in the Barker Review of housing in 2004. It is a self-completion census of the

new home purchasers of UK home builders.

Of the 57,919 questionnaires sent, 32,137 were returned, a response rate of 56% – an outstanding response to a hybrid email and postal

survey. Company star ratings are shown on the table below, full industry results are shown on the following pages.

The statistical methodology used in the analysis of this survey has been approved by the Statistical Services Centre, University of Reading.

The methodology is the same as in the first survey, published in 2006, for which Ipsos MORI acted as a consultant. Industry results are

weighted by builder to take account of the number of eligible homes they have built in the year. Individual company results are not weighted.

Company star rating results awarded by HBF are presented in bands as follows:

Stars were allocated according to the proportion responding ‘Yes’ (i.e. they would recommend their builder to a friend?).

5 Star Rating 90%+
4 Star Rating 80% – 89.9%
3 Star Rating 70% – 79.9%
2 Star Rating 60% – 69.9%
1 Star Rating 50% – 59.9%