Next week, from 16 – 22 May, HBF will be running a ‘New Homes Week’ campaign to promote new build homes.
The overall objective of the Week is to promote to a consumer audience the benefits of new homes with the aim of driving up consumer interest and ultimately sales.
Each day will have a different theme, those being:
Meet the neighbours Monday – opportunity for social events on site and to talk about creating new communities. Possibility to get the local schools also on site for a tour.
Tech Tuesday – Focus on the future proofing of new homes / new technology available.
Winning design Wednesday – Highlight the architecture / design of new homes. What makes a winning design?
Thought for Thursday – experts in interior design / gardening on hand either on site or via a Twitter takeover to discuss top tips on how to prepare for moving into a new home…what to do with a blank canvas etc.
Finance Friday – Buying incentives, how to get on the property ladder.
Site visit Saturday & Sunday – Hard hat event, inviting prospective buyers to book in a time to be taken on a tour of the site to see the build quality and construction of new homes.
We have had a range of material developed specifically for social media channels – including a series of animations - that will be available for all to use on various platforms.
In addition to the social media work we have also be developing a consumer report based on the result of a YouGov survey that was commissioned for New Homes Week. The survey looked at consumer attitudes towards moving home and buying a new home.
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