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Member Briefing: Spreading the word about the benefits of house building

Date: 23/04/15

Spreading the word about the benefits of house building

  • HBF Benefits of House Building Calculator
  • Template letter to parliamentary candidates
  • Template press release for use with local media 

With the general election campaign in full swing with candidates up and down the country busy knocking on doors and vying with their opponents for every vote.

They will hopefully be hearing a consistent message about the need to consider the future housing opportunities for their communities and meeting important local employers. Nationally, all of the main political parties are prioritising house building as part of their campaigns but it is important to engage local politicians as well.

Benefits of House Building Calculator

We’ve always known that house builders play an important part in communities, not just building homes but also in supporting strong local economies. Using our new research we are now able to estimate the economic contribution made by individual companies, each additional development and every new home built.

We know, for example, that house building in the UK supports the employment of more than 600,000 people and generates £1.4bn in tax revenues but using the new Benefits of House Building Calculator on the HBF website it is now possible to provide estimates at an individual company level or even for a specific site.

Emailing parliamentary candidates in your area

Many house builders will already have relationships with local candidates but for others we have created a template letter to send to the men and women hoping to win a seat in the House of Commons (member log-in required). The aim is to demonstrate the importance of house builders and the benefits that they bring to communities so, for instance, the letter will provide an estimate as to the wider number of jobs supported by your company. This is based on the number of homes built per year. This can be calculated on our ‘Benefits of House Building’ webpage.

Promoting the benefits of house building to local media

Similarly, to help HBF members in promoting this message we have created a template press release for local media (member log-in required).

The template letter and information on how to use it is available here. The template press release and information on how to use it is available here. Members will need to be logged in to access the templates.

Do feel free to amend, personalise and change the letter as you wish. It is meant as a guide rather than a finalised product.

If you would like more information, help with any calculation or contact details for your local candidates, please contact David O’Leary (

David O’Leary

Deputy Director of External Affairs